WWF Ocean Awareness Campaign
For a better world.
The coronavirus pandemic exposed the fragility of human life. Yet, in protecting ourselves, we’ve placed other species at risk.
This campaign uses a visual metaphor to remind people that our efforts to protect ourselves can also endanger other forms of life. Our uncontrolled use and disposal of protective materials have created a new threat, one that now extends deep into the ocean.
For this project, I created two advertising posters for the WWF (World Wide Fund for Nature) to raise awareness about ocean pollution caused by disposable protective items.
The two visuals reveal the impact of pandemic waste. A floating glove takes the shape of a squid, and a drifting mask resembles a jellyfish, showing how human pollution is blending into marine life.
Together, they highlight the hidden cost of our disposable habits and the urgent need to protect ocean ecosystems.
Visual Application
