Muara is a vibrant lemonade brand inspired by the Malay word for “estuary,” symbolizing freshness and the meeting point between sweet and tart. Aimed at young, health-conscious consumers, Muara blends authenticity with playful charm. The brand personality is fresh, fun, and grounded—honest in tone, with visuals that evoke citrus, summer, and sunlight. Its identity should stand out in a crowded market with a refreshing color palette and vibrant aesthetic. Muara’s voice offers a modern, slightly whimsical take on nature.