LOGO
This visual identity was created for the LAD Association, an organization grounded in the values of Liberty, Action, and Democracy.
The concept is rooted in these values. The three letters are connected by a continuous wave, symbolizing unity, progress, and collective purpose.
COLOUR
The color palette blends blue and soft red, referencing core values within the democratic spectrum. Blue stands for structure, dialogue, and liberal ideals, while red evokes collective energy and social progress. Their combination symbolizes the union of diverse voices under a shared mission of liberty, action, and democracy.
#021442
#409DFC
#5864FA
#D1317C
TYPOGRAPHY
The chosen font reflects a clean, modern, and approachable character — aligning with LAD’s values of openness, clarity, and accessibility. Its rounded terminals soften the tone, making the identity feel more inclusive and human-centered
Nunito Sans
A
a
